The debate political hacks were waiting for, Clegg Vs Farage on EU membership treated viewers and listeners to a spectacle generating more heat than light. Both sides were in combative mood. Farage playing the ‘I’m a real man’ act, not part of the ‘Westminster bubble’, ‘I feel the pain of ordinary hard-working people’. Whilst Clegg presented himself as a numbers man ready to undermine UKIP hyperbole on immigration and champion common sense liberal values over political scaremongering. Political pundits and pollsters now begin the work of chewing over the audience response. So who won it? Well there are no losers. Both win, some polls place Farage ahead but Clegg probably doesn’t mind very much. A closer look at Clegg’s strategy shows us that he is not after the Farage vote, like Paltrow, Clegg is going through a conscious uncoupling of his own.